First level specializing master - 12th edition
Strategic Management for Global Business (SMGB)
a.a. 2019/20 | September 2019 - October 2020
Structure: On-line courses + Full-time In-class Lectures + Action Project/ Internship
The Master offers a blended format, combining online courses - that can be attended remotely - and in-class courses, followed by the Action Project. Here is the general Master's outline.
The attendance is compulsory.
In-class courses take place from Monday to Friday (in the morning and/or in the afternoon).
Students of the Master in Strategic Management for Global Business will receive a comprehensive training related to the whole process of leading global businesses. The curricular courses can be grouped in four main areas.
As for the in class activities, they are clustered in 4 terms. Exams take place at the end of each term.
Strategic planning is the foundation for approaching new and global markets. You will acquire a comprehensive set of competencies to tackle the challenges provided by local and international business, enabling you to start building your success story whether with your own start-up or as part of a large organisation.
Introduction to Strategic Management (Online course)
Innovation and Sustainability
Managers are required to develop overarching strategies to coordinate and integrate resources efficiently. You will be provided with specific competencies relevant to international HR and Project Management, fostering a multicultural mindset in approaching global issues.
Leadership Organisation and International HR Management
Do you find numbers and, above all, how to interpret them a challenge? Solid economic and financial competencies are essential to managers, who need to collect and analyse data in order to evaluate business performances and redesign strategies with confidence.
Introduction to Economics (Online course)
Economics and Globalisation
Basic Accounting (Online course)
Even the most brilliant business ideas will not succeed if companies fail to target the right people with the most effective message, using incisive channels. You will learn how to implement fundamental marketing tools to build up an effective online-offline marketing and sales strategy.
Communication and Promotion (Online course)
Sales Operations (Online courses)
In today's market, companies look for efficient managers who are able to analyse data in a fast, accurate and meaningful way. This workshop, based on working through the vast possibilities of automated spreadsheets, will help you discover areas for improvement in your own number-crunching skills and offer the chance to fill the gaps in your technical skillset.
In addition to the Master's rich curricular programme, students will also have access to other workshops that will contribute to their individual personal development.
Design Thinking is a methodology used by designers to solve complex problems and find desirable solutions for clients. In this short extra course we will provide our students with a unique opportunity to revolutionise their approach to learning, collaboration, and problem-solving, to develop a creative and innovative mindset.
Nowadays, a well-written CV, a well-thought-out job search strategy, and an effective presentation are all must-haves if you are to succeed in the competitive job market. The Master offers group and one-to-one coaching sessions to boost your confidence and give you a solid foundation when presenting yourself in front of companies and business partners.
A strongly interactive and provocative workshhop will challenge the Master SMGB students to exit their confrot zone, think differently and find innovative solutions for their company, customers and themselves .