Structure & courses outline


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First level specializing master - 11th edition

Strategic Management for Global Business (SMGB)

a.a. 2018/19  |  Sept 2018 - October 2019
Structure: On-line courses + Full-time In-class Lectures + Action Project/ Internship 
Place: Milano - Università Cattolica + Online platform
Application deadline: 30 June 2018 (Intl students); 29 Sept 2018 (Italian students) 

Structure & courses outline

Courses structure

The Master offers a blended format, combining online courses - that can be attended remotely - and in-class courses, followed by the Action Project. 

Important dates: 

  • 17 September 2018: start of online courses
    Candidates applying after this date will access online courses as soon as the selection and admission process is completed
  • 29 October 2018: start of in-class activities


Curricular courses

Students of the Master in Strategic Management for Global Business will receive a comprehensive training related to the whole process of leading global businesses.  The curricular courses can be grouped in four main areas.
 

Strategy and Entrepreneurship

Strategic planning is the foundation for approaching new and global markets. You will acquire a comprehensive set of competencies to tackle the challenges provided by local and international business, enabling you to start building your success story whether with your own start-up or as part of a large organisation. 

  • Introduction to Strategic Management (Online course)

  • Business Strategy

  • Corporate Strategy

  • Innovation and Sustainability

  • Entrepreneurship

  • Business Planning


Managing Business Organisation and Project Management 

Managers are required to develop overarching strategies to coordinate and integrate resources efficiently. You will be provided with specific competencies relevant to international HR and Project Management, fostering a multicultural mindset in approaching global issues.

  • LeadershipOrganisation and International HR Management

  • Multicultural Management

  • Operations

  • Project Management
     

Finance and Economics 

Do you find numbers and, above all, how to interpret them a challenge? Solid economic and financial competencies are essential to managers, who need to collect and analyse data in order to evaluate business performances and redesign strategies with confidence. 

  • Introduction to Economics (Online course)

  • Economics and Globalisation

  • Basic Accounting (Online course)

  • Financial Accounting

  • Managerial Accounting

  • Global Finance


Marketing and Sales

Even the most brilliant business ideas will not succeed if companies fail to target the right people with the most effective message, using incisive channels.  You will learn how to implement fundamental marketing tools to build up an effective online-offline marketing and sales strategy.

  • Strategic Marketing

  • Digital Strategies

  • Sales Strategy

  •  Communication and Promotion (Online course)

  • Sales Operations (Online courses


Extra - curricular courses

In addition to the Master's rich curricular programme, students will also have access to other workshops that will contribute to their individual personal development.
 

Design Thinking

Design Thinking is a methodology used by designers to solve complex problems and find desirable solutions for clients. In this short extra course we will provide our students with a unique opportunity to revolutionise their approach to learning, collaboration, and problem-solving, to develop a creative and innovative mindset.

Personal Coaching

Nowadays, a well-written CV, a well-thought-out job search strategy, and an effective presentationare all musthaves to prepare yourself for a job interview are all must-haves if you are to succeed in the competitive job market. The Master offers group and one-to-one coaching sessions to boost your confidence and give you a solid foundation when presenting yourself in front of companies and business partners.
 

Excel Lab

In today's market, companies look for efficient managers who know how to analyse data in a fast, accurate and meaningful way. This workshop, based on working through the vast possibilities of automated spreadsheets, will help you discover areas for improvement in your own number-crunching skills and offer the chance to fill the gaps in your technical skillset.

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