The Master offers a blended format, combining online courses - that can be attended remotely - and in-class courses, followed by the Final Project. Here is the general Master's outline.
The attendance is mandatory
In-class courses are scheduled from Monday to Friday and may occur in the morning, afternoon or both.
Students enrolled in the Master in Strategic Management for Global Business will undergo extensive training encompassing all aspects of steering global business operations.
Online Courses
For students lacking a background in Business Administration or Economics, or those seeking to refresh their skills in a new language, these three online asynchronous courses are designed to equip them with fundamental managerial competencies. These self-paced courses can be conveniently accessed from home, offering flexibility in learning. It is important to note that these courses are mandatory and include exams and credits as part of the curriculum.
In class courses
Strategic planning serves as a pivotal foundation for navigating new and global markets. Through this program, you will gain a broad spectrum of skills essential for addressing the complexities inherent in both local and international business landscapes. This will empower you to craft your own success narrative, whether as an entrepreneur launching a start-up or as a key contributor within a major organization.
Strong economic and financial skills are crucial for managers, who must gather and analyze data to assess business performance and confidently revise strategies. The courses in the financial area are specifically designed to develop these competencies, providing a solid foundation for effective decision-making in management.
Managers are tasked with crafting comprehensive strategies that efficiently coordinate and integrate both human and material resources. In this program, you will acquire specialized skills in international human resources and project management, nurturing a multicultural perspective essential for addressing global challenges. The organizational theme is explored in depth through the following courses:
The success of even the most innovative business ideas hinges on the ability to identify the right audience and deliver compelling messages through strategic channels. In this program, you will develop skills in utilizing essential marketing tools to craft and execute an impactful combined online and offline marketing and sales strategy. This is achieved through the following courses:
Excel Lab
The Excel Lab, strictly liked to the course of Business Planning, will enable students to practically translate the managerial and entrepreneurial assumptions into a concrete financial business model.
Extra-curricular activities
While the core curriculum of the Master’s program is comprehensive, students are also encouraged to participate in additional workshops. These workshops, though not mandatory, are highly recommended for their role in enhancing soft skills. Among these additional offerings, students will have the opportunity to attend a specialized session on negotiation, honing their ability to navigate complex discussions and reach mutually beneficial agreements. Furthermore, there will be sessions dedicated to the cultivation of reflective skills, self-awareness, and self-assessment. These sessions are designed to help students critically evaluate their current soft skills and capabilities, emphasizing continuous personal and professional development. Additionally, students can benefit from CV check sessions and speedy speech exercises, which are invaluable for enhancing their presentation skills and optimizing their professional profiles for future career opportunities.
