Professore Ordinario di Economia e Gestione delle Imprese presso l’Università Cattolica del Sacro Cuore
[IT] Docente di Marketing, Marketing Internazionale, Service Marketing, Trade Marketing & Category Management.
Dal 1990 collabora in qualità di Project Manager con Centrimark, Centro di Ricerche di Marketing della stessa Università ed è Direttore del Master di I livello in Marketing Management.
Ha pubblicato numerosi articoli e saggi su riviste nazionali e internazionali tra cui Marketing Theory, the Journal of Service Management, the Journal of Services Marketing, the Journal of Business Ethics and the Business Ethics Quarterly su temi legati alle strategie aziendali nell’economia dell’immateriale, la corporate sustainability e la service innovation. Sugli stessi temi, svolge, inoltre, attività di ricerca e formazione in collaborazione con Università e Associazioni imprenditoriali a livello nazionale e internazionale.
[EN] Full Professor of Marketing at the Università Cattolica del Sacro Cuore. She is currently Project Manager at Centrimark - Center for Marketing Research, responsible for planning, coordinating and executing research and development activities, and Director of the Master Program in Marketing Management at the same University. Her research focuses on issues related to retail customer experience, service innovation, value co-creation and corporate sustainability. Her work has appeared in a number of international books and journals, such as Marketing Theory, the Journal of Service Management, the Journal of Services Marketing, the Journal of Business Ethics and the Business Ethics Quarterly.