Assistant professor of Marketing, Università Cattolica
Marta Massi, PhD, is an Assistant Professor at the Catholic University of the Sacred Heart, Milan. She has been a doctoral scholar at LUMSA University in Rome, Italy, and a visiting research associate at Deakin University in Melbourne, Australia, where she conducted research upon branding in arts and cultural organizations. She is currently a PhD candidate in Management at Carleton University, Canada. She has taught B2B marketing and international business at Carleton University, Canada, and is currently teaching marketing management and arts marketing at the Catholic University in Milan. Her work has been published both on Italian and international journals such as Economia della Cultura, Journal of Consumer Affairs and International Journal of Technology Management.