Certified sustainability, but little communicated: the necessary turn for wine brands

Organic, biodynamic wine, certified labels: that the sector of Italian wineries is taking important steps in the direction of sustainability is demonstrated by a growing number of  certifications, which guarantee a high quality product and a controlled supply chain. A decisive direction taken by the main Italian brands, also thanks to the growing attention and sensitivity of consumers, who are now looking for a sustainable and high-level product, which respects the naturalness of the soil and is the bearer of local culture at a national and international level.

Wine is in fact among the main products that speak of "Italianness" all over the world: not only is it among the favorites in the hearts of many Italians, but it is also a flagship product in the international market that allows you to export and grow the tradition of Made in Italy. However, if the sustainability of wine is increasingly certified and at the center of attention,  Today, the real challenge for brands is to break down communication barriers. 

ALTIS Università Cattolica and Opera - European Observatory for Sustainable Agriculture present the data of the research report that investigated the practices and policies along the dimensions of environmental, social and governance sustainability of a sample of Italian wineries. The webinar will be an opportunity to reflect and outline ideas and evolutionary perspectives for wine brands together with important personalities in the sector.