Assistant professor of Marketing, Università Cattolica
marta.massi@unicatt.it
 

[IT] Marta Massi è assistente della cattedra di Marketing dell'Università Cattolica. Ha studiato presso l'Università LUMSA di Roma ed è stata visiting research associate presso la Deakin University a Melbourne, Australia, dove ha condotto una ricerca sul branding nell'ambito artistico e culturale. Attualmente, è PhD candidate in Management presso la Carleton University, Canada. Ha insegnato marketing e international business presso lo stesso Ateneo e al momento insegna management and art marketing presso l'Università Cattolica. I suoi lavori sono stati pubblicati sia in Italia sia in riviste internationali, tra cui Economia della Cultura, Journal of Consumer Affairs e International Journal of Technology Management.

[EN] Marta Massi, PhD, is an Assistant Professor at the Catholic University of the Sacred Heart, Milan. She has been a doctoral scholar at LUMSA University in Rome, Italy, and a visiting research associate at Deakin University in Melbourne, Australia, where she conducted research upon branding in arts and cultural organizations. She is currently a PhD candidate in Management at Carleton University, Canada. She has taught B2B marketing and international business at Carleton University, Canada, and is currently teaching marketing management and arts marketing at the Catholic University in Milan. Her work has been published both on Italian and international journals such as Economia della Cultura, Journal of Consumer Affairs and International Journal of Technology Management.